Privacy Policy

September 2026

Lux Limited (referred to as 'we', 'us', 'our', or 'Lux') is committed to protecting your privacy and handling your data in an open and transparent manner. The personal data that we collect and process depends on the service requested and agreed upon in each case.

This privacy statement:

provides an overview of how we collect and process your personal data and tells you about your rights under the EU General Data Protection Regulation ('GDPR'),
is directed to natural persons who are either current or potential clients of Lux, or who have provided, or are authorised representatives/agents or beneficial owners of legal entities or natural persons which/who are current or potential clients of Lux,
is directed to natural persons who currently have or who had a business relationship with Lux in the past,
is directed to any other natural persons whose personal data has or may in the future be lawfully obtained by Lux in the normal course of its business,
contains information about when we share your personal data with third parties (for example, our service providers or suppliers, or the investors, partners and contacts to whom we make introductions).

1. Who we are

Lux Limited is a limited company incorporated and registered under the Laws of the Republic of the Marshall Islands, with Registration number 122279. We are a business advisory firm. We work with founders and executives to sharpen strategy, tighten operations and plan growth, and we make warm introductions to investors, partners, clients and talent across sectors including technology and SaaS, fintech and crypto/Web3.

2. Information we collect from you

You may give us information about yourself by accessing our website https://www.luxlimited.net or by corresponding with us through our contact form, by email at info@luxlimited.net, or otherwise.

The following information could be necessary for us to provide our services (meaning the advisory and introduction services made available to you by Lux, or through third parties, to fulfil the engagement between us):

First and last name
Email address
Phone number
Company or organisation name and your role
Your preferred time to be contacted
The nature of your enquiry and any information you choose to share with us about your business, objectives and requirements

Where we make introductions on your behalf or on behalf of a third party, we may also process business and background information relevant to assessing whether an introduction is a good fit for both sides. We make such introductions only with the relevant consent.

3. Information we automatically collect from you

When you visit our website, we automatically collect information, including personal information, about the parts of the Lux website you use, and how you use them. This information is necessary for the adequate performance of the engagement between us and is based on our legitimate interest in being able to provide our services:

Information about your device / your visits to and use of the website (including without limitation your IP address, geographical location, browser/platform type and version), internet service provider, and operating system.
Information about your use of the website / length of visit, page views, website navigation and search terms that you use, referral source/exit pages.

4. Purposes for which we use your personal information

In general, we use information that we collect about you or that you provide to us, including for the following purposes:

Provision of services: to provide you with the advisory and introduction services that you request from us and to fulfil our obligations under the engagement we agreed to;
Client management: to manage your relationship with us, respond to your enquiries, and provide you with the necessary support. We will also provide you with notices about our services, including notices about changes to any services we offer or provide;
Introductions: following the relevant consent, to connect you with investors, partners, clients or talent where we consider an introduction may be of mutual interest;
Advertising: following explicit consent, to communicate with you about services that may be of interest to you either from us, our affiliates, or other third parties;
Functionality and security: to detect, prevent, and respond to actual or potential fraud, illegal activities, or intellectual property infringement;
Compliance: to enforce our terms and to comply with our legal obligations as these derive from applicable laws;
Analysis and statistics on aggregate data: We process personal data to:

(i) carry out aggregate analyses and statistics relevant to our business and improve our services;

(ii) prepare anonymized datasets for our research and development activities;

(iii) ensure the quality of client service;

(iv) internally manage and control our activities;

(v) manage the loss and/or destruction of data or any unauthorized access;

(vi) collect and process data in anonymous form relating to the devices used in order to obtain useful information on the use of the services;

(vii) debug and identify errors in our website.

5. Disclosure of your personal information

We do not share your personal information with third parties except as indicated below:

Introductions: Where you have asked us to, or consented, we share relevant information with the investors, partners, clients or talent to whom we introduce you, so that both sides can assess fit.
Affiliates: We share the above categories of personal information with our subsidiaries and affiliates to the extent this is necessary for the purposes of provision of services, client management, advertising (if consented), security, and compliance.
Service providers: To our authorized service providers who perform certain services on our behalf (such as external lawyers, auditors, and IT or hosting providers), including for provision of the services you requested, client management, and security.
Legal successors: To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets.
Other: To the extent necessary to fulfil any other purpose for which you provided personal information and, if applicable, your consent separately from this Privacy Policy.

6. Transfer of information to European and non-European countries

Lux operates in various jurisdictions. Therefore, we and our service providers may transfer your personal information to, or store or access it in, jurisdictions that may not provide levels of data protection that are equivalent to those of your home jurisdiction.

By using our website, you acknowledge and agree to such transfers and processing from countries not belonging to the European Union or the European Economic Area (so-called Third Countries) to Europe and vice versa, recognized by the European Commission as having an adequate level of protection of personal data or governed by other contractual guarantees according to GDPR. For further information, please contact us at info@luxlimited.net.

7. How we store your personal information

We take reasonable precautions following applicable laws and best practices to protect personal data from loss, misuse, and unauthorized access. Please note that no method of transmission over the Internet or method of electronic storage is 100% secure.

8. Retention periods

We store your personal data for as long as necessary to carry out the purposes for which we originally collected it, and based on:

the length of time required to achieve the business or commercial purpose for which it was obtained,
legal or regulatory requirements applicable to such information,
internal operational needs, and
any need for the information based on any actual or anticipated investigation or litigation.

9. Analytics

We allow others to provide analytics services on our behalf across the website. These entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of our website, including your IP address, web browser, mobile network information, pages viewed, time spent on pages, links clicked, and conversion information. For more details, please see our Cookie Policy.

10. Data subject rights and requests

Subject to certain limitations, you have the right to request access to the personal data we hold about you and to receive your data in a portable format, the right to ask that your personal data be corrected or erased, and the right to object to or request that we restrict certain processing. If you would like to exercise any of these rights, please contact us at info@luxlimited.net.

11. Marketing

We may send you certain direct marketing communications if it is in our legitimate interests to do so for marketing and business development purposes, or you have provided your consent. You can withdraw this consent by contacting us via the website or by email at info@luxlimited.net.

12. Changes to our Privacy Policy

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy and, in some cases, we may provide additional notice. We encourage you to review this Privacy Policy regularly.

13. No rights of third parties

This Privacy Policy does not create rights enforceable by third parties or require disclosure of any personal information relating to users of the website.

14. No error-free performance

We do not guarantee error-free performance under this Privacy Policy. We will use reasonable efforts to comply and take prompt corrective action when we learn of any failure to comply. We shall not be liable for any incidental, consequential, or punitive damages relating to this Privacy Policy.

Lux Limited Trust Company Complex, Ajeltake Road, Ajeltake Island, Majuro, Republic of the Marshall Islands, MH 96960 info@luxlimited.net